CLIO, RoundLab achieve new sales milestone on h...
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While small beauty brands are proliferating in South Korea, only a handful are truly successful in capturing consumer choice. Brands deemed successful generally share a common trait #x2013; they consistently focus on a standout item distinguished from existing offerings, thus satisfying consumer desires. According to CJ Olive Young on Sunday, two small beauty brands that each generated 100 billion won $75 million in sales were born last year alone. These brands are CLIO and RoundLab. CLIO boasts numerous hit products. The CLIO Waterproof Pen, Pencil, Brush, and Eyeliner, launched in 2010 are considered products that propelled the brand’s growth. Additionally, at a time when cushion compacts were gaining popularity in Korea, CLIO swiftly introduced the Kill Cover The New Founwear Cushion and maintained its position as the top-selling product in the base category at CJ Olive Young for four consecutive years since 2020. Another brand achieving 100 billion won in sales is RoundLab, with its flagship product, the Dokdo Toner, leading the pack. The Dokdo Toner garnered explosive sales, particularly among male consumers with sensitive skin, securing the top spot in the skin and toner category for three consecutive years on the skincare ingredient comparison app Hwahae. RoundLab recorded an operating margin of over 40 percent recently. ▶ 회 다 먹었더니, 접시에 ‘곰팡이’ 핀 천사채…계산서 보다 또 ‘경악’ ▶ 만14세 생일날 은행 뛰어간 부모들…“인생 최고의 선물 쏜다” ▶ “엄마, 난 최신폰 필요없어”…울아들 천사인 줄 알았는데, 알고보니 ‘이것’ 때문? ▶ “북한에 노다지 터졌다…우크라전에 대박, 러시아산 연료·물자 넘쳐” ▶ “한국 축구 망쳐놓고 뻔뻔”…손준호 돌아오자 클린스만의 한마디 |
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