CLIO, RoundLab achieve new sales milestone on hit items

While small beauty brands are proliferating in South Korea, only a handful are truly successful in capturing consumer choice.

Brands deemed successful generally share a common trait – they consistently focus on a standout item distinguished from existing offerings, thus satisfying consumer desires.


According to CJ Olive Young on Sunday, two small beauty brands that each generated 100 billion won ($75 million) in sales were born last year alone.

These brands are CLIO and RoundLab. CLIO boasts numerous hit products. The CLIO Waterproof Pen, Pencil, Brush, and Eyeliner, launched in 2010 are considered products that propelled the brand’s growth.

Additionally, at a time when cushion compacts were gaining popularity in Korea, CLIO swiftly introduced the Kill Cover The New Founwear Cushion and maintained its position as the top-selling product in the base category at CJ Olive Young for four consecutive years since 2020.



Another brand achieving 100 billion won in sales is RoundLab, with its flagship product, the Dokdo Toner, leading the pack.

The Dokdo Toner garnered explosive sales, particularly among male consumers with sensitive skin, securing the top spot in the skin and toner category for three consecutive years on the skincare ingredient comparison app Hwahae.

RoundLab recorded an operating margin of over 40 percent recently.

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